Learn to decode culture to build relevant brands

Alex Anderson, Senior Director at global creative consultancy TRIPTK, joins us to share how creatives can 'decode' culture to build relevant brands. Hear how brand foundations—for players like Microsoft, the North Face, and Twitter (rest in peace)—are developed, challenged, and/or enriched by cultural intelligence and which methodologies can guide the process. Oh, and there's an interactive portion so that's fun. Attendance is free for members and $10 for guests. First-time visitors and students are always free.